Dr. Maurits Kaptein is an assistant professor at the Tilburg University. Previously, maurits was a researcher at theTechnical University of Eindhoven and the Aalto School of Economics, visiting scholar at Stanford University, and research scientist at Philips Research. He received his MS in Economic Psychology from the University of Tilburg and completed the post-master User System Interaction program at the Technical University of Eindhoven. Next, he completed his Ph.D. with honors at the Eindhoven University of Technology. In his research, Maurits explores the size and stability of heterogeneity in people’s responses to influence strategies and possible applications of such heterogeneity. Currently Maurits is also a Co-founder and the Chief Scientist of PersuasionAPI.