Hi, welcome to my personal page.

I am a social scientist and researcher primarily interested in both persuasion as well as quantitative research methods. I am currently a post-doctoral researcher at the Eindhoven University of Technology, Eindhoven, the Netherlands and at the Aalto school of Economics, Aalto, Finland. I have previously (during my Ph.D. work) worked as a research scientist at Philips Research, Eindhoven, the Netherlands and as a distinguished visiting scholar at the CHIMe lab of Stanford University, Stanford CA, USA.

My prime research interest are:

1. Persuasive technologies. I focus on the real-time adaptation of the use of distinct persuasive principles in interactive technologies
2. Research methods. I study both parametric and non-parametric statistical methods, hierarchical models, and time-series
3. Dynamic Adaptation. I have been involved in several attempts to model, in real-time, consumer behavior and adapt e-commerce attempts accordingly.