About me

I am a social scientist and researcher primarily interested in both persuasion as well as quantitative research methods. I received my Ph.D. with honors form the Eindhoven University of Technology, Eindhoven, the Netherlands. Next, I worked as a postdoctoral researcher at the Aalto school of Economics, Aalto, Finland. Afterwards I worked for 2 years as an assistant professor of Statistics and Research Methods at the University of Tilburg. I have previously (during my Ph.D. work) worked as a research scientist at Philips Research, Eindhoven, the Netherlands and as a distinguished visiting scholar at the CHIMe lab of Stanford University, Stanford CA, USA. I have also worked as an assistant professor in Artificial Intelligence (AI) at the Radboud University Nijmegen where I was the track leader of a master track called “Web and Language”. I (amongst other courses) was responsible for a course on AI techniques on the web called “AI at the Webscale”.

Currently I work as an assistant professor in Statistics and Research methods at the Tilburg University, where I am actively involved in the Data Science program. Also, I am a Professor (by special appointment – “bijzonder hoogleraar”) Data Science & Health, with a focus on data driven methods for treatment personalization in healthcare at JADS and the University of Tilburg.

You can find the website of the research lab that I run right here: www.nth-iteration.com.

At the end of 2012 my first book called “Digitale Verleiding” (since 2015 also available in English here) was published. It is currently in its 5th print, and still going strong. The book is also available in English under the title: “Persuasion Profiling, how the internet knows what makes you tick.”

Recently, Prof. Judy Robertson and I published the book “Modern Statistical Methods for HCI“.

My prime research interest are:

  1. Online / streaming learning. I work quite a bit on how to fit hierarchical models online.
  2. Persuasive technologies. I focus on the real-time adaptation of the use of distinct persuasive principles in interactive technologies
  3. Research methods. I study both parametric and non-parametric statistical methods, hierarchical models, and time-series
  4. Bandit problems. I have worked on policies for multi-armed bandit problems
  5. Dynamic Adaptation. I have been involved in several attempts to model, in real-time, consumer behavior and adapt e-commerce attempts accordingly.
  6. Computational personalization. I work on computational methods for treatment personalization.

I was also a founder of PersuasionAPI, pioneers in persuasion profiling (see also www.sciencerockstars.com). The company is now owned by Webpower. I am not involved anymore.