About me

I am a social scientist and researcher primarily interested in both persuasion as well as quantitative research methods. I received my Ph.D. with honors form the Eindhoven University of Technology, Eindhoven, the Netherlands. Next, I worked as a postdoctoral researcher at the Aalto school of Economics, Aalto, Finland. Afterwards I worked for 2 years as an ssistant professor of Statistics and Research Methods at the University of Tilburg. I have previously (during my Ph.D. work) worked as a research scientist at Philips Research, Eindhoven, the Netherlands and as a distinguished visiting scholar at the CHIMe lab of Stanford University, Stanford CA, USA.

Currently I am an assistant professor in Artificial Intelligence at the Radboud University Nijmegen. Also, I am the director of a master program called “Artificial Intelligence for the Web”.

At the end of 2012 my first book called “Digitale Verleiding” (sorry, in Dutch) was published. It is currently in its 5th print, and still going strong. I am expecting the book to be published in English on the US market by September 2014.

My prime research interest are:

  1. Persuasive technologies. I focus on the real-time adaptation of the use of distinct persuasive principles in interactive technologies
  2. Research methods. I study both parametric and non-parametric statistical methods, hierarchical models, and time-series
  3. Online / streaming learning. I work quite a bit on how to fit hierarchical models online.
  4. Bandit problems. I have worked on policies for multi-armed bandit problems
  5. Dynamic Adaptation. I have been involved in several attempts to model, in real-time, consumer behavior and adapt e-commerce attempts accordingly.

I am currently also a founder of PersuasionAPI, pioneers in persuasion profiling (see also www.sciencerockstars.com).